I just found out about a minute ago, Cambridge Analytica is finally shutting down and closing it’s doors. On Wednesday, Cambridge Analytica employees learned that its parent company, the SCL Group, was shuttering the business, with American-based workers directed to return their key cards immediately, according to documentation reviewed by Gizmodo.
The news was announced during a conference call led by Julian Wheatland, the current chairman of the SCL Group who was reportedly tapped to take over as Cambridge Analytica’s next CEO. Both Cambridge Analytica and SCL Elections (the SCL Group subsidiary connected to Cambridge Analytica) will now close their doors. During the call, Wheatland said that the board determined that re-branding the company’s offerings in the current environment is “futile.”
Cambridge Analytica and the SCL Group have offices in London, New York City, Arlington, Virginia, and Washington, D.C. The conference call was originally scheduled for Tuesday morning, but was repeatedly pushed back until early Wednesday afternoon, ultimately getting rescheduled more than half a dozen times.
Screenshots from the company’s internal chat service obtained by Gizmodo show a darkly comic mood in anticipation of the call. One employee shared bleakly titled Spotify playlists in Slack featuring songs like “High and Dry” by Radiohead, “The End” by The Doors, and “Help!” by The Beatles. Another employee posted a still from Titanic showing the ship’s band playing their instruments as the vessel sinks. So please check this important website and let the ITKAN community know if you have any questions or concerns you may have. Thank you and have an wonderful and spectacular week.